TicketsWest recognizes the growing influence of mobile devices in the retail environment; recent studies have shown that usage of mobile devices has surpassed standard desktop or laptop PCs. With approximately 99% of mobile phone users preferring to utilize browser-enabled devices, it is more important than ever to ensure that the mobile solution for ticket sales is easy and effective for our customers.
TicketsWest employs a solution of Mobile Website Optimization to help our customers purchase with ease on a mobile device. This approach requires no downloading of applications, no expensive applet development by our venues, and no wasted time trying to get a device configured to work with our site. Through website optimization, we are able to detect the size of the screen on the device being used and seamlessly route that user to the appropriate TicketsWest site. Should the user be purchasing on a laptop or desktop, they are routed to our standard site. Should the user be purchasing on a smaller, mobile device, they are routed to our enhanced mobile site. It’s that easy!